Partnering with businesses to shape clear identities, fuel growth, and reach new markets.
VISIONARY STRATEGIES. GLOBAL IMPACT
Who are we
Alterego Advisors is a network of seasoned professionals with over 20 years of expertise across three continents.
Founded in Hong Kong in 2014, Alterego Advisors is a network of seasoned professionals with over 20 years of expertise across three continents.
We bring strategic and creative excellence to help brands navigate complexity, expand into new markets, and stay ahead in competitive landscapes.
Belén H. Sánchez
FOUNDER
Belén H Sánchez is a recognised expert in strategic positioning, branding, and business expansion. She partners with companies seeking to redefine their identity, enter new markets, or diversify their offerings. With extensive experience in M&A, international business, and brand strategy, Belén transforms brands into industry leaders with measurable success.
What we do
Alterego Advisors partners with businesses to refine their identity, strengthen their market position, and expand into new markets.
We develop bold, strategic solutions that drive measurable growth, combining visionary thinking with precise execution. With a network of professionals, each with over 20 years of experience across industries and continents, we bring the insight and expertise needed to help brands thrive in competitive markets.
We collaborate with businesses at different stages of growth, from startups defining their identity to established companies seeking to expand or reposition.
Our approach is tailored to each client, whether it’s guiding leadership teams through strategic decisions, supporting international market entry, or providing hands-on execution beyond traditional consultancy.
No matter the scale, our focus is always on delivering practical, results-driven solutions that create lasting impact.
Our Services
We offer a comprehensive range of services that drive brand growth and business expansion, helping companies strengthen their identity, connect with their audience, and unlock new market opportunities through strategy, design, and execution.
Market Expansion
We guide businesses through the complexities of entering new markets, providing tailored strategies grounded in deep local insight, cultural understanding, and global expertise to ensure a smooth and sustainable expansion.
Strategic Positioning
We help businesses define and communicate their unique value, crafting positioning strategies that set them apart in crowded markets, align with their audience, and support long-term business goals.
Service or Product Diversification
We advise companies on how to broaden their offer by introducing new services or products, helping them identify opportunities, minimize risk, and maximize their relevance and reach in evolving markets.
Go-to-market Strategy
We design and implement comprehensive go-to-market plans, managing every step from strategy to execution to ensure a strong market entry, with clear messaging, the right channels, and measurable impact.
Branding & Rebranding
We build and refresh brand identities that reflect the company’s vision and values, fostering recognition, trust, and emotional connection through cohesive storytelling, design, and strategic consistency.
Digital Strategy
We develop digital strategies that support launches and long-term growth, integrating the right channels, content, and tools to boost visibility, drive engagement, and build meaningful customer relationships.
Our Impact
We measure success by the tangible results we help businesses achieve. With a strategic and hands-on approach, we have guided brands/businesses through expansion, repositioning, and transformation across industries and markets.
While every project is unique, here are selected examples of the impact we’ve delivered.
Luxury Market Expansion
Led the entry of a luxury brand into China and Southeast Asia, reaching a market valuation of c$100M in six years and expanding into six new regions.
Nationwide Non-Profit Rebrand
Directed a rebranding campaign across multiple locations, resulting in a double digits increase in fundraising revenue.
Fintech Growth Strategy
Provided strategic advisory that redirected investments to high-yield opportunities, enhancing financial stability.
UHNW Market Positioning
Developed a strategy targeting ultra-high-net-worth individuals in China, boosting transaction values by 50% and enhancing brand exclusivity.
Healthcare Integration
Successfully merged an acquired healthcare firm, surpassing revenue targets by 20% within the first year.
Our Belief: Experience matters
With senior expertise at the forefront, we deliver faster, more efficient solutions that align with business objectives and audience needs.
At the same time, we believe in bridging generations through mentorship, integrating fresh perspectives with seasoned insight to create results that are innovative, precise, and lasting.
Experience isn’t just a talking point for us—it’s our core advantage.
“Experience Amplifies AI’s Potential: Seasoned Professionals Outperform in Strategy and Decision-Making“
Capgemini Research Institute (2023)
Contact us
We listen carefully to each project. It will be a pleasure to explore how we can bring value.